Why Upwork’s CEO insists the AI jobs apocalypse isn’t happening
TL;DR
Hayden Brown has a front-row seat to how AI is reshaping work. Her data shows booming demand for AI skills, but also companies discovering that automation can’t replace humans so easily. Hayden Brown has a front-row seat to how AI is reshaping work. Her data shows booming demand for AI skills, but also companies discovering that automation can’t replace humans so easily.
Nauti's Take
Brown sits on data almost nobody else has: anyone selling AI skills is seeing real demand growth on Upwork right now, and that is a concrete opportunity for freelancers willing to retool. The limit of the claim sits in the business model, since Upwork earns from exactly this optimism, and a marketplace for project work says little about what happens inside full-time roles.
A strong signal for the self-employed, no all-clear for employees in routine jobs.
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