Meta gets ready to launch two new Ray-Ban AI glasses
TL;DR
Meta and EssilorLuxottica are preparing to launch the next generation of Ray-Ban AI glasses, as revealed by new FCC filings for two distinct models.
Key Points
- The devices described in the filings are listed as production units, strongly suggesting a launch is imminent.
- The second-gen Ray-Ban Meta glasses launched in late 2023 – just over a month after similar FCC filings appeared at the time.
- Two separate models are listed; no details on features or pricing have been disclosed yet.
Nauti's Take
FCC filings don't lie: two new Ray-Ban models in production testing means a launch is imminent. The second-gen Ray-Bans proved that AI glasses can actually work for real people.
Now Meta wants to see how far the form factor can go.
Context
Meta is doubling down on its AI wearables strategy – Ray-Ban glasses remain the only mass-market AI glasses product with real traction. Two simultaneous new models suggest Meta is diversifying the lineup, possibly targeting different price points or form factors. With Google and Samsung ramping up competition, the pressure to ship is significant.