Influencers Are Using Meta’s AI-Glasses to Film Manipulative Feel-Good Slop of People in Public
TL;DR
Creator Levese uses Meta's AI smart glasses to film so-called "joybait" videos: he identifies strangers in public with facial recognition software, finds their social media profiles and then approaches them on camera. In one TikTok clip with more than 60 million views, he recognized novelist Travis Schick in a Walmart and praised his book "The Redhead". Levese has posted dozens of similar videos with millions of views each, captioned with lines like "day 1: stealing people's digital footprint".
Nauti's Take
Smart glasses have real potential for everyday tasks like translation or navigation. Paired with facial recognition, they identify strangers without consent and put them in front of millions of viewers.
The risk falls on the people filmed, whose profiles get linked in public. Creators using wearables should get consent before posting, and in the EU skipping that step invites GDPR trouble.
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