People Are Already Lusting After Meta’s New AI Assistant Muse
TL;DR
Meta has launched Muse, a new AI assistant fronted by a mascot called Jolly that looks like a cross between a Labubu toy and a Fall Guys character. Alexandr Wang, head of Meta Superintelligence Labs, is promoting it with AI-generated memes, some of them openly suggestive, and joked that some fans are way too thirsty for Muse. Users can customize the assistant's look and voice, and Meta is adding a Tamagotchi-like wearable called Charm.
Nauti's Take
A mascot gives Muse something ChatGPT and Claude lack: a character people bond with, which is a real opportunity for Meta's reach. The problem is Wang's suggestive memes, since an assistant built on attachment and flirty branding invites parasocial relationships.
Everyday users gain from the customization options, yet they should watch how much closeness an ad-funded company is cultivating here.
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