Meta's new AI image maker draws fire over consent

TL;DR

Meta's move to allow user to create AI images using the likenesses of people with public Instagram accounts is drawing criticism from several camps, including privacy advocates and those who represent celebrities. Why it matters: The backlash highlights a core AI-era fight: whether people should have to opt out of having their faces used in AI-generated content, or whether companies should get affirmative consent first.

Nauti's Take

For teams using AI with real people in the loop, this is a compliance risk, not a product detail. Once identity gets pulled into image workflows without explicit consent, scale and dataset access stop being a defensible argument.

Before testing anything similar, verify notice, opt-out mechanics, and whether the reporting goes beyond Axios with solid independent confirmation.

Sources