Google will now tell you if an ad was made with AI
TL;DR
Google is adding a new „How this ad was made“ section to My Ad Center. It shows whether ads on Google Search, Discover, and YouTube were created or edited with generative AI. Users can open the disclosure from the three-dot menu or info icon on an ad, in the same panel used to block or report ads. Ads made with Google’s own generative ad tools get the AI label automatically. Ads created with outside AI tools depend on advertisers applying the label manually.
Nauti's Take
This is useful, but it is not a truth button. Google can police the part of the ad supply chain that runs through Google’s own tools; everything else leans on self-reporting, regional rules, and whether advertisers can reconstruct how an asset was made.
The practical lesson is plain: teams using AI in campaigns should track which image, video, or copy element was generated or edited, and where. Otherwise transparency becomes a cleanup task after launch.
Briefingshow
The label makes AI-made advertising more visible, but it does not solve provenance. Google can automatically tag ads created inside its own AI ad tools, while externally generated assets rely on advertiser disclosure. For users, this is a transparency cue; for marketers, it is a process warning: creative workflows need cleaner metadata and review trails.
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