Google will now disclose which ads are made with AI
TL;DR
Google is rolling out a new My Ad Center disclosure that tells users whether an ad on Google Search, YouTube, or Google Discover was created or edited with AI. The notice appears under How this ad was made, accessible through the three-dot menu or info icon on an ad. The same panel already lets users block, report, and inspect advertisers.
Nauti's Take
This is a useful transparency move, but it is not a real shield against AI slop in ads. Google makes the signal available, yet places much of it inside a panel many people will never open.
Automatic labeling for Google’s own tools is the stronger part of the rollout. The weaker part is external AI creation, where advertisers still have room to under-disclose if enforcement stays light.
Briefingshow
AI-made advertising becomes more visible, but not automatically more trustworthy. For users, the label adds useful context when product photos, lifestyle scenes, or ecommerce visuals look real. For brands, the policy raises the need for cleaner disclosure workflows because external-tool usage still largely depends on advertiser self-reporting.
Sources