Google’s AI Is Killing the Internet
TL;DR
AI bots are now generating more web traffic than people for the first time in history. But Google is accelerating the rise of automated activity, with its search infrastructure giving the company an unfair advantage, says Bloomberg Opinion columnist Parmy Olson. (Source: Bloomberg).
Nauti's Take
Teams running AI research or content pipelines should treat bot traffic as a separate cost and quality category, measuring which sources are being fetched most often and whether the resulting answers rely on stale or duplicated material. Before changing infrastructure, inspect logs, bot shares, and the provenance of high-value sources, because the headline traffic claim is currently presented through a Bloomberg opinion analysis without independent data in the supplied report.
Summary
AI bots are now generating more web traffic than people for the first time in history. But Google is accelerating the rise of automated activity, with its search infrastructure giving the company an unfair advantage, says Bloomberg Opinion columnist Parmy Olson.
(Source: Bloomberg)
Sources