Ask HN: Where do those LLM-generated outreach emails come from?
TL;DR
I have started getting daily LLM-written outreach emails. They all follow the same exact pattern, but come from different people pitching different vibe-coded things. The authors are real people with LinkedIn profiles, usually AI gurus, rarely experts in their niche. The message is usually targeted compliment > pitch > call to action.
Nauti's Take
The thread points to an opportunity: if AI outreach all follows the same template, it can be spotted and filtered, and honest direct messages stand out again. The risk is collateral damage, since filters eventually catch the good mail too and cold email loses effect across the board.
For sales teams the lesson is blunt: template personalisation is burnt, and real research becomes the differentiator.
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