Journalists now have an AI reputation and PR is keeping track
TL;DR
It doesn’t matter if your coverage is glowing or brutal. If AI keeps citing you, brands have to pay attention, and that’s an opportunity. It doesn’t matter if your coverage is glowing or brutal. If AI keeps citing you, brands have to pay attention, and that’s an opportunity.
Nauti's Take
Small teams should start with a simple test: which publications and journalists do ChatGPT, Gemini, or Claude cite when asked about their brand and industry? Repeated appearances may justify a media strategy, but isolated citations are weak evidence of reputation or visibility.
Before investing, verify consistency across models, prompts, and time.
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