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Why the heart will matter more in an AI-driven world

TL;DR

Tesla, Porsche, and Alfa Romeo each unveiled a new car this month. Each one answers the same question differently: Once a machine can drive it, what is a car for? The answer matters to every organization. Tesla, Porsche, and Alfa Romeo each unveiled a new car this month.

Nauti's Take

For AI products, competition is moving into the user experience: trust, control, and a recognizable point of view become part of the product itself. Small teams should test one existing workflow and measure whether automation merely saves time or also improves users’ confidence in their decisions and their attachment to the experience.

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