Who owns ‘brain rot’?: inside the international legal drama over a beloved meme
TL;DR
Copyright law in the US only applies to human-made creations, but AI characters like Tung Tung Tung Sahur are challenging that One of the most beloved characters in an absurdist genre of online video content has become the center of an international legal battle that could determine where human creativity ends and artificial intelligence begins. Tung Tung Tung Sahur, also known as Triple T, was created in 2025 by an Indonesian teen who goes by the username Noxa, using OpenAI’s image-generation tool.
Nauti's Take
For teams using AI-generated characters commercially, the provenance trail matters: document prompts, drafts, human edits, and publication dates. Before using Triple T or similar memes, verify the rights holder, the extent of human creative input, and the actual status of the case, because the legal position remains unverified here.
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