We Are Alarmed by This PR Firm Using a Small Army of Fake AI-Powered Publicists to Barrage Journalists With Pitches for Its Clients
TL;DR
Futurism reports on a PR firm flooding journalists with pitches from staff who do not exist. The supposed publicists come with AI-generated faces and write on behalf of real clients. For newsrooms that means an even fuller inbox and even less certainty about who is actually writing. And for brands, the question of whether they want to be represented this way at all.
Nauti's Take
AI-assisted outreach is a real opportunity for small agencies, because it scales the research and personalization that used to fail on headcount. The problem starts with invented senders and generated faces, which turns efficiency into plain deception.
Journalists filter harder, and the brands behind the pitches pay for the lost trust. If outreach is automated, the sender should stay real and verifiable.
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