Pennsylvania will require labels on AI-generated ads
TL;DR
On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified or generated by artificial intelligence" to include a label in the same format as the ad itself. That applies to TV commercials from multi-billion-dollar companies, as well as restaurants' ugly, crowded flyers about their wing specials.
Nauti's Take
For teams using AI in ad production, the origin of each creative element becomes a process question that needs an audit trail. Before running campaigns in Pennsylvania, verify three points against the statute: what counts as a significant modification, which label format is acceptable, and who records approval?
The Verge is the only source provided here, so the rule should not yet be copied into global workflows without checking the legal text.
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