Mirror publisher to cut 220 editorial jobs as readers turn to AI summaries
TL;DR
Reach, publisher of the Mirror and the Express, is cutting a further 220 editorial jobs as online traffic falls sharply and readers increasingly rely on AI-generated summaries. The company, which also owns regional titles such as the Manchester Evening News, the Birmingham Mail and the Liverpool Echo, cited a "mammoth shift" in how audiences find content. The cuts are meant to adapt the business to that decline in traffic.
Nauti's Take
Publishers that double down on local reporting, community and direct reader relationships still have an opportunity, because AI summaries cannot replace any of that. The problem at Reach shows how hard the traffic drop hits ad-funded, reach-driven outlets, and another 220 jobs is a stark signal.
For media teams the practical move is to build newsletters, subscriptions and owned channels now, before search engines send even fewer clicks their way.
Sources