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Meta's new motto: we care about privacy

TL;DR

Meta is seeking to make privacy protections a centerpiece of new products including its viral assistant Muse, marking a major shift for a company built on extensive use of customer data. The turnaround acknowledges that the winner of the AI assistant race will have to reassure users that they can hand over emails, finances, health data and other sensitive information. In a 6,500-word August manifesto, CEO Mark Zuckerberg promised a fully private mode for personal agents.

Nauti's Take

A true private mode for personal agents would be progress, since nobody hands emails or health data to an assistant without trust. The risk lies in Meta's track record: promises in a manifesto are no substitute for verifiable guarantees such as on-device processing or external audits.

Anyone trying Muse should check the settings carefully and wait for independent tests of where the data actually goes.

Sources