Liftoff CEO Bets Big on AI
TL;DR
Liftoff CEO Jeremy Bondy joined Bloomberg Open Interest to break down the mobile adtech company’s first earnings report since going public, including 35% revenue growth. He explains how Liftoff’s Cortex AI competes for advertising dollars, why existing customers are spending more and how AI could create a double growth opportunity across the mobile app economy. (Source: Bloomberg).
Nauti's Take
Thirty-five percent revenue growth is a useful early indicator that AI-driven campaign optimization converts into measurable revenue, and that kind of evidence is usually missing in ad tech. The catch is where the number comes from: a vendor reporting on itself, and growth can come from market conditions just as easily as from the technology.
Small teams get more out of running Cortex AI against their existing setup and measuring acquisition cost per channel than from trusting the headline figure.
Summary
Liftoff CEO Jeremy Bondy joined Bloomberg Open Interest to break down the mobile adtech company’s first earnings report since going public, including 35% revenue growth. He explains how Liftoff’s Cortex AI competes for advertising dollars, why existing customers are spending more and how AI could create a double growth opportunity across the mobile app economy.
(Source: Bloomberg)
Sources