The Love-Hate Relationship With AI Unfolding on Social Media
TL;DR
Social media creators are living through a head-spinning period of change as AI slop spreads across the internet. In a live episode of Bloomberg's Odd Lots podcast recorded at the Vermont Hollywood theater, Rachel Karten, author of the Link in Bio newsletter, and Taylor Lorenz, founder of User Mag, talk with Joe Weisenthal and Tracy Alloway. They explain why audiences embrace some genres of slop and which kinds of content people still prefer to come from human creators.
Nauti's Take
For creators there is an opportunity here: as feeds fill up with AI slop, content that is recognizably human gains value. The risk is that some slop formats apparently work well enough to pull reach away and push rates down.
Creators with a distinct voice and a direct community benefit; anyone producing interchangeable formats should sharpen their niche now.
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