Instagram is adding an AI ‘assistant’ to tell you how to post
TL;DR
Instagram is the latest social media platform to add built-in AI-powered features that will give users feedback on their posts. The company announced Wednesday that its standalone Edits app will now include an AI "creative assistant" that pulls in data from a user's Instagram account and offers suggestions on what to change.
Nauti's Take
The first useful test is a controlled comparison: ask the assistant to analyse two similar videos and check every recommendation against the raw data in Instagram Insights. The key questions are what account data it can access, how transparent its reasoning is, and whether the advice goes beyond generic posting tips.
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