Tell us: do you think AI has made Google search better or worse?
TL;DR
As people grow used to AI chatbots, we’d like to hear your views about Google’s search engine Google has put artificial intelligence at the front and center of its search bar. The most-visited site on the internet still shows the same list of links to users, but they have to scroll past a summarized response from an AI chatbot, a feature Google calls AI Overviews. The change to what was once the gateway to the rest of the internet has been profound, and the browsing habits of billions of people are shifting.
Nauti's Take
The upside for searchers is measurable, since answers instead of ten blue links save time on simple questions. The problem sits one level down, because the sites supplying those answers lose exactly the traffic that funds the content.
Publishers should be building owned channels like newsletters now rather than betting on Google traffic.