Grimes joining LinkedIn is artwashing at its most brazen. I should know – I released my new film on there
TL;DR
The networking platform – social media’s answer to boomer grandparents – is rapidly becoming an AI slop dystopia. Which made it the perfect place for my Nvidia-inspired fairytale When electronic musician Grimes – AKA Claire Boucher – took to X last year to claim she was “only gonna be releasing music on LinkedIn from now on”, it seemed like yet another provocation from an often eccentric artist. But the ex-partner of Elon Musk may have followed through on her promise. Last month, a profile purporting to be the 38-year-old appeared on the world’s least gratifying social networking platform. Its only post so far promotes an appearance at Nvidia’s GPU Technology Conference – Nvidia being the most valuable company in the world and the engine behind just about all AI applications. Pivoting to LinkedIn might seem a depressing thing for an artist to resort to: a bit like moving in with your boo.
Nauti's Take
Grimes' LinkedIn move illustrates how major AI companies like Nvidia increasingly lean on cultural credibility – a dynamic that creates real opportunities for artists seeking new platforms and partnerships. The risk is blurring: when art becomes brand messaging for tech giants, its critical distance disappears fast.
For observers, this is a useful case study in how AI companies actively shape their public image.
Summary
The networking platform – social media’s answer to boomer grandparents – is rapidly becoming an AI slop dystopia. Which made it the perfect place for my Nvidia-inspired fairytale When electronic musician Grimes – AKA Claire Boucher – took to X last year to claim she was “only gonna be releasing music on LinkedIn from now on”, it seemed like yet another provocation from an often eccentric artist.
But the ex-partner of Elon Musk may have followed through on her promise. Last month, a profile purporting to be the 38-year-old appeared on the world’s least gratifying social networking platform.
Its only post so far promotes an appearance at Nvidia’s GPU Technology Conference – Nvidia being the most valuable company in the world and the engine behind just about all AI applications. Pivoting to LinkedIn might seem a depressing thing for an artist to resort to: a bit like moving in with your boo
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