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Google’s AI search changes upended online publishing

TL;DR

This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more about AI's impact on the web, follow Emma Roth. The Stepback arrives in our subscribers' inboxes on Sunday at 8AM ET. Opt in for The Stepback here.

Nauti's Take

For small editorial teams, a clean baseline matters more than rushed SEO changes. Track which topics still generate organic clicks, which are absorbed by Google’s answer layer, and how newsletter sign-ups change over several weeks, while strengthening direct channels such as email, community, and owned tools.

Sources