Google will now tell you if an ad was made with AI
TL;DR
Google is adding an AI disclosure to My Ad Center for ads that were created or edited with generative AI. The label appears under the section explaining how the ad was made. The change covers ads on Google Search, Google Discover, and YouTube. Users can open the panel through the three-dot menu or the info button on an ad. Ads made with Google’s own generative ad tools will be labeled automatically. Ads created with outside AI tools depend on advertisers applying the disclosure manually.
Nauti's Take
It is good that Google is making AI-made ads easier to spot. But this is more of a label than a real verification system.
Automatic disclosure for Google’s own tools is the easy part; the harder case is campaigns produced outside Google’s ecosystem. There, transparency still depends heavily on advertiser honesty and discipline.
Briefingshow
This is a useful transparency step, but not a complete safeguard. Because Google also sells its own generative ad tools, the company controls production, distribution, and disclosure in the same ad stack. The weak point is still manual disclosure for ads created with external AI tools.
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