Google will now disclose which ads are made with AI
TL;DR
Google is expanding ad transparency: users will be able to see whether ads on Google Search, YouTube, and Discover were created or edited with AI. The disclosure lives inside My Ad Center, opened through the three-dot menu or info icon on an ad. A new section explains how the ad was made. Ads built with Google’s own generative advertising tools will get the AI disclosure automatically. Ads made with outside tools rely on advertisers to flag AI involvement.
Nauti's Take
For marketing teams, the first check is straightforward: which ads are produced inside Google’s tooling, and which come from Midjourney, Sora, Runway, or internal workflows? The automatic label covers only part of the chain.
Teams managing campaigns, approvals, or compliance should make AI involvement a required field in creative briefs and asset records.
Briefingshow
This is a small but meaningful step against synthetic ad imagery that can look like real product photos or real scenes. The catch is obvious: for tools outside Google’s own stack, transparency depends heavily on advertiser self-reporting. Users get more visibility into AI-made ads, but not necessarily stronger enforcement.
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