Google Search tackles sites that try to stop you from leaving when you hit the back button

TL;DR

Websites that act like a super-chatty colleague who just won't shut up and let you go when a conversation should be over are among the most annoying things on the internet. Google is now doing something about that scourge. Picture the scene: you look up something on Google Search and — instead of relying on potentially hallucinating AI Overviews — you click through to an actual website for your information.

Nauti's Take

A clear win for users: less manipulation, cleaner search results. The catch is Google's reach only goes so far – sites not reliant on organic traffic won't feel it.

For anyone depending on Google Search, treating clean UX as non-negotiable is now a survival move.

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