Disney and Adobe are building generative AI tools together
TL;DR
Who wants a hand-designed and creatively curated monorail anyway. | Image: Disney / Adobe The Walt Disney Company has teamed up with Adobe to develop proprietary "artist-led" generative AI models to support Disney's production pipeline. The multiyear partnership was announced today at Adobe's MAX conference, and it will see Adobe providing Disney with early access to its latest technologies for everything from Disney's theme parks and cruise line to ESPN content.
Nauti's Take
For small teams, the useful next step is a test brief. The key questions are whether brand rules, rights, and approvals can be built into the models and workflows, which data is used, who approves outputs, and whether Firefly Foundry provides meaningful operational control in a limited asset test.
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