Big Tech’s $750 Billion AI Bet Collides With Slowing Core Growth
TL;DR
The core businesses of America’s technology giants — the advertising, consumer and retail machines propping up a collective $750 billion in AI spending this year — are starting to show signs of slowing. In some cases, they’re being cannibalized by the very technology the firms are betting the house on.
Nauti's Take
Small teams should verify whether an AI tool creates additional demand or merely shifts existing work and channels. Every test should track total cost, time saved, and the effect on current processes in one view before a pilot is scaled.
Sources