Apple’s best AI idea looks a lot like vibe coding
TL;DR
Most of Apple's current AI ideas are roughly the same as everyone else's AI ideas. A chatbot you can ask questions; quick ways to create or summarize text; bizarre, borderline creepy image-generation tools. The company spent most of its WWDC keynote playing catch-up with the state of the AI art, announcing Siri features you can already find on Android phones and in the Claude and ChatGPT apps. The pitch, in so many cases, is just "this thing you know, but on your iPhone now.
Nauti's Take
The real Apple story is not Siri. It is whether vibe coding becomes a normal interface pattern.
If millions of iPad users start prompting things into shape instead of learning menus, product design moves from shipping features to shaping malleable workflows.
Sources