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When You Should—and Shouldn’t—Use AI to Search the Web

TL;DR

Chatbots are often quite good at retrieving the information you want from the web. But sometimes you’ll get better results by typing your query into a good old search engine. Chatbots are often quite good at retrieving the information you want from the web. But sometimes you’ll get better results by typing your query into a good old search engine.

Nauti's Take

Treat the chatbot as one search interface within the workflow, with the classic search engine still available for verification. Run the same query in both places and compare source coverage, freshness, and the effort required to reach a verifiable answer.

For market, pricing, or vendor research, the direct results page will often be the faster control point.

Sources