How Three Brothers Built an AI Slop Empire by Buying Legitimate News Sites and Turning Them Into Zombie Content Farms That They Say Get 50 Million Page Views per Month
TL;DR
Futurism investigated Brown Brothers Media, a network run by Australian brothers Justin, Lachlan and Brendan Brown that bought at least 24 established sites such as Silicon Canals, VegOut and Space Daily. The company replaced human writers with AI-generated articles published under fake personas with invented credentials. BBM claims 50 million page views per month, and Similarweb estimates around 64.7 million monthly visits.
Nauti's Take
This investigation is valuable because it shows how big AI slop has become: 24 acquired brands, fabricated authors and traffic in the tens of millions. The problem hits readers, advertisers and serious publishers alike.
The opportunity is better transparency, since checking sources and real bylines filters out sites like these quickly. For advertisers, this is a clear reason to audit where their placements actually run.
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