‘I feel like I’m at war’: are we losing the battle against machine-made music?
TL;DR
AI tracks are creeping into the charts while labels scramble to adapt to a normal where hits arrive at the click of a button. This year's contest for song of the summer turns on whether the track is even real. One example is Fenix Flexin's single Rubberz, which sits at number 58 on the Billboard Hot 100 with more than 35 million Spotify streams, yet sounds like 80s synth pop with a voice unconnected to the trap rapper.
Nauti's Take
The production barrier is falling, and for creators without a studio budget that is a genuine opportunity to be heard at all. The problem is disclosure: when 35 million streams say nothing about whether a human sang, listeners and rights holders both lose their bearings.
Labels with clean licensing terms stand to gain, while session musicians and anyone whose voice becomes training data take the pressure.
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