Adobe’s ‘natural look’ camera app embraces generative AI
TL;DR
Welcome to the “what is a photo” debate, Adobe. | Image: Adobe Adobe's experimental camera app has taken an unexpected turn. After Project Indigo was launched last year to provide a "more natural (SLR-like) look" for iPhone photography, the Indigo camera app is now being updated with a suite of generative AI tools. And the change doesn't rely upon Adobe's own Firefly AI models.
Nauti's Take
Small teams should first verify whether Indigo keeps a clean boundary between camera capture and generative edits. Once AI changes sit inside the same flow, image provenance gets harder to prove and approval, archiving, or editorial standards can turn messy fast.
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