---
title: "Why is gaming becoming so expensive? The answer is found in AI"
slug: "why-is-gaming-becoming-so-expensive-the-answer-is-found-in-ai"
date: 2026-04-01
category: tech-pub
tags: []
language: en
sources_count: 1
featured: false
publisher: AInauten News
url: https://news.ainauten.com/en/story/why-is-gaming-becoming-so-expensive-the-answer-is-found-in-ai
---

# Why is gaming becoming so expensive? The answer is found in AI

**Published**: 2026-04-01 | **Category**: tech-pub | **Sources**: 1

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## TL;DR

- Sony has raised the PS5 price in the UK again by £90 – from an original £449 to £569.99, with the Pro model hitting £789.99.

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## Summary

- Sony has raised the PS5 price in the UK again by £90 – from an original £449 to £569.99, with the Pro model hitting £789.99.
- Historically, consoles got cheaper over time – that trend is now broken.
- AI data centres compete for the same semiconductors and GPU components consoles rely on, driving up costs.
- Manufacturers like Sony pass those component cost increases directly to consumers.
- The Guardian op-ed makes the blunt case: gamers are effectively subsidising AI applications of questionable value.

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## Why it matters

Sony has raised the PS5 price in the UK again by £90 – from an original £449 to £569.99, with the Pro model hitting £789.99.

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## Key Points

- Sony has raised the PS5 price in the UK again by £90 – from an original £449 to £569.99, with the Pro model hitting £789.99.
- Historically, consoles got cheaper over time – that trend is now broken.
- AI data centres compete for the same semiconductors and GPU components consoles rely on, driving up costs.
- Manufacturers like Sony pass those component cost increases directly to consumers.
- The Guardian op-ed makes the blunt case: gamers are effectively subsidising AI applications of questionable value.

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## Nauti's Take

There is a bitter irony here: the technology marketed as the greatest innovation since the internet is making gaming straightforwardly more expensive. Sony is not the real villain – it is responding to genuine cost pressure. The problem sits one level up: an AI investment boom built on short-term hype and venture capital, not proven end-user value. Until the AI industry delivers on its promises, everyone else foots the bill – literally.

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## FAQ

**Q:** What is Why is gaming becoming so expensive? The answer is found in AI about?

**A:** - Sony has raised the PS5 price in the UK again by £90 – from an original £449 to £569.99, with the Pro model hitting £789.99.

**Q:** Why does it matter?

**A:** Sony has raised the PS5 price in the UK again by £90 – from an original £449 to £569.99, with the Pro model hitting £789.99.

**Q:** What are the key takeaways?

**A:** Sony has raised the PS5 price in the UK again by £90 – from an original £449 to £569.99, with the Pro model hitting £789.99.. Historically, consoles got cheaper over time – that trend is now broken.. AI data centres compete for the same semiconductors and GPU components consoles rely on, driving up costs.

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## Related Topics

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## Sources

- [Why is gaming becoming so expensive? The answer is found in AI](https://www.theguardian.com/games/2026/apr/01/pushing-buttons-cost-of-gaming-artificial-intelligence-ai) - The Guardian AI

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## About This Article

This article is a synthesis of 1 sources, curated and summarized by AInauten News. We aggregate AI news from trusted sources and provide bilingual (German/English) coverage.

**Publisher**: [AInauten](https://www.ainauten.com) | **Site**: [news.ainauten.com](https://news.ainauten.com)

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*Last Updated: 2026-04-01*