--- title: "Who owns ‘brain rot’?: inside the international legal drama over a beloved meme" slug: "wem-gehoert-tung-tung-tung-sahur-ein-meme-wird-zum-testfall-fuer-ai-urheberrecht" date: 2026-10-06 category: tech-pub tags: [openai, regulation] language: en sources_count: 1 featured: false publisher: AInauten News url: https://news.ainauten.com/en/story/wem-gehoert-tung-tung-tung-sahur-ein-meme-wird-zum-testfall-fuer-ai-urheberrecht --- # Who owns ‘brain rot’?: inside the international legal drama over a beloved meme **Published**: 2026-10-06 | **Category**: tech-pub | **Sources**: 1 --- ## TL;DR Copyright law in the US only applies to human-made creations, but AI characters like Tung Tung Tung Sahur are challenging that One of the most beloved characters in an absurdist genre of online video content has become the center of an international legal battle that could determine where human creativity ends and artificial intelligence begins. --- ## Summary Copyright law in the US only applies to human-made creations, but AI characters like Tung Tung Tung Sahur are challenging that One of the most beloved characters in an absurdist genre of online video content has become the center of an international legal battle that could determine where human creativity ends and artificial intelligence begins. Tung Tung Tung Sahur, also known as Triple T, was created in 2025 by an Indonesian teen who goes by the username Noxa, using OpenAI’s image-generation tool. Based on a kentongan – a type of drum used to wake south-east Asian Muslims for their pre-dawn meal during Ramadan – the character is an anthropomorphized version of the instrument with a broad smile and a vacant stare. He sits under the umbrella of “Italian brain rot” internet videos. Continue reading... --- ## Why it matters Tung Tung Tung Sahur, also known as Triple T, was created in 2025 by an Indonesian teen who goes by the username Noxa, using OpenAI’s image-generation tool. --- ## Key Points - Tung Tung Tung Sahur, also known as Triple T, was created in 2025 by an Indonesian teen who goes by the username Noxa, using OpenAI’s image-generation tool. - Based on a kentongan – a type of drum used to wake south-east Asian Muslims for their pre-dawn meal during Ramadan – the character is an anthropomorphized version of the instrument with a broad smile and a vacant stare. - He sits under the umbrella of “Italian brain rot” internet videos. --- ## Nauti's Take For teams using AI-generated characters commercially, the provenance trail matters: document prompts, drafts, human edits, and publication dates. Before using Triple T or similar memes, verify the rights holder, the extent of human creative input, and the actual status of the case, because the legal position remains unverified here. --- ## FAQ **Q:** What is Who owns ‘brain rot’? about? **A:** Copyright law in the US only applies to human-made creations, but AI characters like Tung Tung Tung Sahur are challenging that One of the most beloved characters in an absurdist genre of online video content has become the center of an international legal battle that could determine where human creativity ends and artificial intelligence begins. **Q:** Why does it matter? **A:** Tung Tung Tung Sahur, also known as Triple T, was created in 2025 by an Indonesian teen who goes by the username Noxa, using OpenAI’s image-generation tool. **Q:** What are the key takeaways? **A:** Tung Tung Tung Sahur, also known as Triple T, was created in 2025 by an Indonesian teen who goes by the username Noxa, using OpenAI’s image-generation tool.. Based on a kentongan – a type of drum used to wake south-east Asian Muslims for their pre-dawn meal during Ramadan – the character is an anthropomorphized version of the instrument with a broad smile and a vacant stare.. He sits under the umbrella of “Italian brain rot” internet videos. --- ## Related Topics - [openai](https://news.ainauten.com/en/tag/openai) - [regulation](https://news.ainauten.com/en/tag/regulation) --- ## Sources - [Who owns ‘brain rot’?: inside the international legal drama over a beloved meme](https://www.theguardian.com/technology/2026/oct/06/brain-rot-tung-tung-tung-sahur-noxa-openai-video) - The Guardian AI --- ## About This Article This article is a synthesis of 1 sources, curated and summarized by AInauten News. We aggregate AI news from trusted sources and provide bilingual (German/English) coverage. **Publisher**: [AInauten](https://www.ainauten.com) | **Site**: [news.ainauten.com](https://news.ainauten.com) --- *Last Updated: 2026-10-06*