---
title: "Datacentres are deeply unpopular – so the geniuses at OpenAI are rebranding them | Arwa Mahdawi"
slug: "neue-namen-fuer-unbeliebte-ai-rechenzentren-loesen-kein-kostenproblem"
date: 2026-11-03
category: tech-pub
tags: [openai]
language: en
sources_count: 1
featured: false
publisher: AInauten News
url: https://news.ainauten.com/en/story/neue-namen-fuer-unbeliebte-ai-rechenzentren-loesen-kein-kostenproblem
---

# Datacentres are deeply unpopular – so the geniuses at OpenAI are rebranding them | Arwa Mahdawi

**Published**: 2026-11-03 | **Category**: tech-pub | **Sources**: 1

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## TL;DR

These resource-guzzling centres drive up utility bills and are hated across the political spectrum.

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## Summary

These resource-guzzling centres drive up utility bills and are hated across the political spectrum. Cue a clunky, but potentially influential, new name for them Jesus may have turned water into wine, but Donald Trump has done one better: he turned Lake Ontario into Lake America and the Gulf of Mexico into the Gulf of America. And then, for his next trick, he insisted we all stop talking about artificial intelligence (AI) and call it superintelligence (SI) instead. Those, of course, are only a few of the name changes the president has ushered in. When he’s not golfing or commenting on senators’ buttocks, president Trump loves a rebranding project. Which makes sense: coming up with a new name is far easier than making meaningful improvements to people’s lives. Continue reading...

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## Why it matters

These resource-guzzling centres drive up utility bills and are hated across the political spectrum.

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## Key Points

- These resource-guzzling centres drive up utility bills and are hated across the political spectrum.
- And then, for his next trick, he insisted we all stop talking about artificial intelligence (AI) and call it superintelligence (SI) instead.
- Those, of course, are only a few of the name changes the president has ushered in.
- When he’s not golfing or commenting on senators’ buttocks, president Trump loves a rebranding project.
- Which makes sense: coming up with a new name is far easier than making meaningful improvements to people’s lives.

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## Nauti's Take

For small teams, the label matters far less than access to compute, predictable pricing, and reliable supply. Before treating a new term as strategic progress, check the recurring infrastructure costs and dependencies behind the model you plan to use.

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## FAQ

**Q:** What is Datacentres are deeply unpopular – so the geniuses at OpenAI are rebranding them | Arwa Mahdawi about?

**A:** These resource-guzzling centres drive up utility bills and are hated across the political spectrum.

**Q:** Why does it matter?

**A:** These resource-guzzling centres drive up utility bills and are hated across the political spectrum.

**Q:** What are the key takeaways?

**A:** These resource-guzzling centres drive up utility bills and are hated across the political spectrum.. And then, for his next trick, he insisted we all stop talking about artificial intelligence (AI) and call it superintelligence (SI) instead.. Those, of course, are only a few of the name changes the president has ushered in.

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## Related Topics

- [openai](https://news.ainauten.com/en/tag/openai)

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## Sources

- [Datacentres are deeply unpopular – so the geniuses at OpenAI are rebranding them | Arwa Mahdawi](https://www.theguardian.com/commentisfree/2026/nov/03/datacentres-are-deeply-unpopular-so-the-geniuses-at-openai-are-rebranding-them) - The Guardian AI

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## About This Article

This article is a synthesis of 1 sources, curated and summarized by AInauten News. We aggregate AI news from trusted sources and provide bilingual (German/English) coverage.

**Publisher**: [AInauten](https://www.ainauten.com) | **Site**: [news.ainauten.com](https://news.ainauten.com)

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*Last Updated: 2026-11-03*