---
title: "People Are Already Lusting After Meta’s New AI Assistant Muse"
slug: "metas-neuer-ai-assistent-muse-das-netz-schwaermt-schon-vom-maskottchen"
date: 2026-09-24
category: tech-pub
tags: [meta]
language: en
sources_count: 1
featured: false
publisher: AInauten News
url: https://news.ainauten.com/en/story/metas-neuer-ai-assistent-muse-das-netz-schwaermt-schon-vom-maskottchen
---

# People Are Already Lusting After Meta’s New AI Assistant Muse

**Published**: 2026-09-24 | **Category**: tech-pub | **Sources**: 1

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## TL;DR

Meta has launched Muse, a new AI assistant fronted by a mascot called Jolly that looks like a cross between a Labubu toy and a Fall Guys character.

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## Summary

Meta has launched Muse, a new AI assistant fronted by a mascot called Jolly that looks like a cross between a Labubu toy and a Fall Guys character. Alexandr Wang, head of Meta Superintelligence Labs, is promoting it with AI-generated memes, some of them openly suggestive, and joked that some fans are way too thirsty for Muse. Users can customize the assistant's look and voice, and Meta is adding a Tamagotchi-like wearable called Charm. Brands like GitHub and Spotify have already joined in with their own Jolly posts.

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## Why it matters

Meta has launched Muse, a new AI assistant fronted by a mascot called Jolly that looks like a cross between a Labubu toy and a Fall Guys character.

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## Key Points

- Meta has launched Muse, a new AI assistant fronted by a mascot called Jolly that looks like a cross between a Labubu toy and a Fall Guys character.
- Alexandr Wang, head of Meta Superintelligence Labs, is promoting it with AI-generated memes, some of them openly suggestive, and joked that some fans are way too thirsty for Muse.
- Users can customize the assistant's look and voice, and Meta is adding a Tamagotchi-like wearable called Charm.
- Brands like GitHub and Spotify have already joined in with their own Jolly posts.

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## Nauti's Take

A mascot gives Muse something ChatGPT and Claude lack: a character people bond with, which is a real opportunity for Meta's reach. The problem is Wang's suggestive memes, since an assistant built on attachment and flirty branding invites parasocial relationships. Everyday users gain from the customization options, yet they should watch how much closeness an ad-funded company is cultivating here.

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## FAQ

**Q:** What is People Are Already Lusting After Meta’s New AI Assistant Muse about?

**A:** Meta has launched Muse, a new AI assistant fronted by a mascot called Jolly that looks like a cross between a Labubu toy and a Fall Guys character.

**Q:** Why does it matter?

**A:** Meta has launched Muse, a new AI assistant fronted by a mascot called Jolly that looks like a cross between a Labubu toy and a Fall Guys character.

**Q:** What are the key takeaways?

**A:** Meta has launched Muse, a new AI assistant fronted by a mascot called Jolly that looks like a cross between a Labubu toy and a Fall Guys character.. Alexandr Wang, head of Meta Superintelligence Labs, is promoting it with AI-generated memes, some of them openly suggestive, and joked that some fans are way too thirsty for Muse.. Users can customize the assistant's look and voice, and Meta is adding a Tamagotchi-like wearable called Charm.

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## Related Topics

- [meta](https://news.ainauten.com/en/tag/meta)

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## Sources

- [People Are Already Lusting After Meta’s New AI Assistant Muse](https://futurism.com/artificial-intelligence/people-are-already-lusting-after-metas-new-ai-assistant-muse) - Futurism

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## About This Article

This article is a synthesis of 1 sources, curated and summarized by AInauten News. We aggregate AI news from trusted sources and provide bilingual (German/English) coverage.

**Publisher**: [AInauten](https://www.ainauten.com) | **Site**: [news.ainauten.com](https://news.ainauten.com)

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*Last Updated: 2026-09-24*