---
title: "Meta turns off the Instagram feature that let users make AI deepfakes of public accounts"
slug: "meta-turns-off-the-instagram-feature-that-let-users-make-ai-deepfakes-of-public-accounts"
date: 2026-07-10
category: tech-pub
tags: [meta]
language: en
sources_count: 2
featured: false
publisher: AInauten News
url: https://news.ainauten.com/en/story/meta-turns-off-the-instagram-feature-that-let-users-make-ai-deepfakes-of-public-accounts
---

# Meta turns off the Instagram feature that let users make AI deepfakes of public accounts

**Published**: 2026-07-10 | **Category**: tech-pub | **Sources**: 2

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## TL;DR

- Meta is shutting down the new Instagram feature that let users generate AI images based on public accounts simply by tagging them with an @-mention inside Meta AI.

---

## Summary

- Meta is shutting down the new Instagram feature that let users generate AI images based on public accounts simply by tagging them with an @-mention inside Meta AI.
- The original setup allowed content from any public Instagram account to be used in AI generations without explicit permission from the account owner. An opt-out existed, but it was buried in settings.
- The reversal came after heavy backlash within days. Critics flagged obvious abuse risks including deepfakes, sextortion, and scams, and SAG-AFTRA urged members to opt out.
- Meta frames the rollback as listening to feedback and pursuing a creative tool. That reads as PR damage control, because the consent problem was built into the feature from the start.

---

## Why it matters

Meta is shutting down the new Instagram feature that let users generate AI images based on public accounts simply by tagging them with an @-mention inside Meta AI.

---

## Key Points

- Meta is shutting down the new Instagram feature that let users generate AI images based on public accounts simply by tagging them with an @-mention inside Meta AI.
- The original setup allowed content from any public Instagram account to be used in AI generations without explicit permission from the account owner. An opt-out existed, but it was buried in settings.
- The reversal came after heavy backlash within days. Critics flagged obvious abuse risks including deepfakes, sextortion, and scams, and SAG-AFTRA urged members to opt out.
- Meta frames the rollback as listening to feedback and pursuing a creative tool. That reads as PR damage control, because the consent problem was built into the feature from the start.

---

## Nauti's Take

This was not a small UX mistake but a basic product failure: public does not mean fair game for AI remixing. Shipping a feature like this while hiding protection behind an opt-out menu effectively bakes abuse into the rollout. Meta moved only once the backlash became loud enough, which means the shutdown alone is not evidence of trustworthiness. The real test is whether future AI products launch with explicit consent and hard guardrails instead of retroactive damage control.

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## FAQ

**Q:** What is Meta turns off the Instagram feature that let users make AI deepfakes of public accounts about?

**A:** - Meta is shutting down the new Instagram feature that let users generate AI images based on public accounts simply by tagging them with an @-mention inside Meta AI.

**Q:** Why does it matter?

**A:** Meta is shutting down the new Instagram feature that let users generate AI images based on public accounts simply by tagging them with an @-mention inside Meta AI.

**Q:** What are the key takeaways?

**A:** Meta is shutting down the new Instagram feature that let users generate AI images based on public accounts simply by tagging them with an @-mention inside Meta AI.. The original setup allowed content from any public Instagram account to be used in AI generations without explicit permission from the account owner. An opt-out existed, but it was buried in settings.. The reversal came after heavy backlash within days. Critics flagged obvious abuse risks including deepfakes, sextortion, and scams, and SAG-AFTRA urged members to opt out.

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## Related Topics

- [meta](https://news.ainauten.com/en/tag/meta)

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## Sources

- [Meta turns off the Instagram feature that let users make AI deepfakes of public accounts](https://www.theverge.com/tech/964416/meta-instagram-ai-muse-image-deepfakes) - The Verge AI
- [Meta ditches Muse Image AI feature because it ‘misses the mark’ on users’ privacy](https://www.theguardian.com/technology/2026/jul/11/meta-ditches-muse-image-ai-feature-instagram-privacy) - The Guardian AI

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## About This Article

This article is a synthesis of 2 sources, curated and summarized by AInauten News. We aggregate AI news from trusted sources and provide bilingual (German/English) coverage.

**Publisher**: [AInauten](https://www.ainauten.com) | **Site**: [news.ainauten.com](https://news.ainauten.com)

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*Last Updated: 2026-07-11*