---
title: "Engadget Podcast: Why does everyone hate NVIDIA's DLSS 5 AI upscaling?"
slug: "engadget-podcast-why-does-everyone-hate-nvidias-dlss-5-ai-upscaling"
date: 2026-03-20
category: tech-pub
tags: [google, nvidia]
language: en
sources_count: 1
featured: false
publisher: AInauten News
url: https://news.ainauten.com/en/story/engadget-podcast-why-does-everyone-hate-nvidias-dlss-5-ai-upscaling
---

# Engadget Podcast: Why does everyone hate NVIDIA's DLSS 5 AI upscaling?

**Published**: 2026-03-20 | **Category**: tech-pub | **Sources**: 1

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## TL;DR

- NVIDIA announced DLSS 5 at its GTC conference, triggering immediate backlash across gaming communities online.

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## Summary

- NVIDIA announced DLSS 5 at its GTC conference, triggering immediate backlash across gaming communities online.
- Unlike DLSS 3 and 4, which focused on AI upscaling and frame generation, DLSS 5 uses 'neural processing' to deliver photorealistic lighting and materials.
- Analyst Anshel Sag from Moor Insights & Strategy joins the Engadget Podcast to break down his hands-on experience with NVIDIA's DLSS 5 demos.
- The core complaint: DLSS 5 is not upscaling in any traditional sense, yet NVIDIA is using the same brand name for a fundamentally different technology.

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## Why it matters

NVIDIA announced DLSS 5 at its GTC conference, triggering immediate backlash across gaming communities online.

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## Key Points

- NVIDIA announced DLSS 5 at its GTC conference, triggering immediate backlash across gaming communities online.
- Unlike DLSS 3 and 4, which focused on AI upscaling and frame generation, DLSS 5 uses 'neural processing' to deliver photorealistic lighting and materials.
- Analyst Anshel Sag from Moor Insights & Strategy joins the Engadget Podcast to break down his hands-on experience with NVIDIA's DLSS 5 demos.
- The core complaint: DLSS 5 is not upscaling in any traditional sense, yet NVIDIA is using the same brand name for a fundamentally different technology.

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## Nauti's Take

DLSS 5 is either a bold reinvention or a textbook case of brand dilution – and the answer depends entirely on whether the technology actually delivers on NVIDIA's 'photorealistic' promises. The gaming community has a long memory for overhyped AI features, and the immediate backlash is a rational response to a company reusing a trusted label for something unrecognizable. NVIDIA would have been better served launching this under a new name rather than borrowing credibility from a brand built on upscaling. The controversy was entirely self-inflicted.

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## FAQ

**Q:** What is Engadget Podcast about?

**A:** - NVIDIA announced DLSS 5 at its GTC conference, triggering immediate backlash across gaming communities online.

**Q:** Why does it matter?

**A:** NVIDIA announced DLSS 5 at its GTC conference, triggering immediate backlash across gaming communities online.

**Q:** What are the key takeaways?

**A:** NVIDIA announced DLSS 5 at its GTC conference, triggering immediate backlash across gaming communities online.. Unlike DLSS 3 and 4, which focused on AI upscaling and frame generation, DLSS 5 uses 'neural processing' to deliver photorealistic lighting and materials.. Analyst Anshel Sag from Moor Insights & Strategy joins the Engadget Podcast to break down his hands-on experience with NVIDIA's DLSS 5 demos.

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## Related Topics

- [google](https://news.ainauten.com/en/tag/google)
- [nvidia](https://news.ainauten.com/en/tag/nvidia)

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## Sources

- [Engadget Podcast: Why does everyone hate NVIDIA's DLSS 5 AI upscaling?](https://www.engadget.com/computing/laptops/engadget-podcast-why-does-everyone-hate-nvidias-dlss-5-ai-upscaling-121335918.html?src=rss) - Engadget

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## About This Article

This article is a synthesis of 1 sources, curated and summarized by AInauten News. We aggregate AI news from trusted sources and provide bilingual (German/English) coverage.

**Publisher**: [AInauten](https://www.ainauten.com) | **Site**: [news.ainauten.com](https://news.ainauten.com)

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*Last Updated: 2026-03-20*