---
title: "Brands using AI-generated influencers to promote products on social media"
slug: "brands-using-ai-generated-influencers-to-promote-products-on-social-media"
date: 2026-06-21
category: tech-pub
tags: []
language: en
sources_count: 1
featured: false
publisher: AInauten News
url: https://news.ainauten.com/en/story/brands-using-ai-generated-influencers-to-promote-products-on-social-media
---

# Brands using AI-generated influencers to promote products on social media

**Published**: 2026-06-21 | **Category**: tech-pub | **Sources**: 1

---

## TL;DR

- A Guardian investigation says brands are using AI-generated influencers on Instagram that look like real customers, often without obvious disclosure.

---

## Summary

- A Guardian investigation says brands are using AI-generated influencers on Instagram that look like real customers, often without obvious disclosure.
- Examples include Once, Maket and Ashle. The content mimics familiar UGC formats such as wedding testimonials, app reviews, fashion shots and unboxing videos.
- The UK advertising regulator says its current rules do not specifically require AI-made ads to be labelled. EU deepfake disclosure rules start applying in August.
- Consumer group Which? argues brands should be clear when promotional posts feature synthetic people instead of real customers.

---

## Why it matters

A Guardian investigation says brands are using AI-generated influencers on Instagram that look like real customers, often without obvious disclosure.

---

## Key Points

- A Guardian investigation says brands are using AI-generated influencers on Instagram that look like real customers, often without obvious disclosure.
- Examples include Once, Maket and Ashle. The content mimics familiar UGC formats such as wedding testimonials, app reviews, fashion shots and unboxing videos.
- The UK advertising regulator says its current rules do not specifically require AI-made ads to be labelled. EU deepfake disclosure rules start applying in August.
- Consumer group Which? argues brands should be clear when promotional posts feature synthetic people instead of real customers.

---

## Nauti's Take

This is the next logical step after low-cost UGC: stop booking creators and simulate customer experience instead. A tiny AI label buried in the corner will not be enough. If an ad performs as if a real person used and loved a product, the disclosure needs to be as visible as the claim. Otherwise authenticity becomes just another render style.

---


## FAQ

**Q:** What is Brands using AI-generated influencers to promote products on social media about?

**A:** - A Guardian investigation says brands are using AI-generated influencers on Instagram that look like real customers, often without obvious disclosure.

**Q:** Why does it matter?

**A:** A Guardian investigation says brands are using AI-generated influencers on Instagram that look like real customers, often without obvious disclosure.

**Q:** What are the key takeaways?

**A:** A Guardian investigation says brands are using AI-generated influencers on Instagram that look like real customers, often without obvious disclosure.. Examples include Once, Maket and Ashle. The content mimics familiar UGC formats such as wedding testimonials, app reviews, fashion shots and unboxing videos.. The UK advertising regulator says its current rules do not specifically require AI-made ads to be labelled. EU deepfake disclosure rules start applying in August.

---

## Related Topics

- —

---

## Sources

- [Brands using AI-generated influencers to promote products on social media](https://www.theguardian.com/technology/2026/jun/21/brands-using-ai-generated-influencers-to-promote-products-on-social-media) - The Guardian AI

---

## About This Article

This article is a synthesis of 1 sources, curated and summarized by AInauten News. We aggregate AI news from trusted sources and provide bilingual (German/English) coverage.

**Publisher**: [AInauten](https://www.ainauten.com) | **Site**: [news.ainauten.com](https://news.ainauten.com)

---

*Last Updated: 2026-06-21*