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YouTube is expanding its AI deepfake detection tool to all adult users

TL;DR

YouTube is expanding its AI likeness detection program to all users over the age of 18, meaning just about anyone can have the platform hunt for potential deepfakes of themselves. The likeness detection feature uses a selfie-style scan of a person's face to monitor YouTube for lookalikes. If there is a match, YouTube alerts the user, who can then request removal. YouTube says the number of removal requests has so far been very small.

Nauti's Take

A real win for visibility: a selfie-scan that flags deepfakes was only available to celebrities and politicians until now, and YouTube is opening it to anyone over 18. The catch is that handing Google a biometric face print is a real privacy trade-off, and the system only protects you where the algorithm actually finds a match. For creators and people who regularly show up online, it is a clear upside; everyone else should think twice before opting in.

Sources