You Could Be Next
TL;DR
The LinkedIn post seemed like yet another scam job offer, but Katya was desperate enough to click. After college, she’d struggled to make a living as a freelance journalist, gone to grad school, then pivoted to what she hoped would be a more stable career in content marketing — only to find AI had automated much of the work. This company was called Crossing Hurdles, and it promised copywriting jobs starting at $45 per hour.
Nauti's Take
The snake eats its tail: AI kills content jobs, then hires displaced workers to generate training data for more AI. Katya's story isn't an edge case — it's the new economy in miniature.
The automation loop is complete, and humans are now the raw material.
Briefingshow
AI practitioners need to reckon with the labor pipeline they're building on — it runs on economic desperation, not willing participation.