‘We’re expanding the cinematic toolbox’: AI fault lines on show at Cannes
TL;DR
Darren Aronofsky among proponents of using technology, while Guillermo del Toro says he would ‘rather die’ Under a white marquee on Cannes’ Croisette beach, with the Mediterranean glistening behind him and superyachts drifting across the horizon, the director Darren Aronofsky addressed an audience of executives and tech evangelists gathered for an “AI for Talent” summit. “There’s so much pushback against AI,” said Aronofsky, who has faced criticism over his embrace of generative AI projects though his new studio, Primordial Soup, at a time when artificial intelligence has become one of the film industry’s most divisive fault lines.
Nauti's Take
There's real upside here: generative AI democratizes effects that used to require studio budgets, giving indie directors and small teams access to tools that scale their vision. The catch: training-data provenance stays legally shaky, and prompt-only filmmakers become interchangeable.
Directors like Aronofsky who treat AI as a deliberate tool stand to win — those like del Toro who protect a distinct authorial voice have a valid point too.
Sources