Watch our new Gemini ad ahead of football’s biggest weekend

TL;DR

Google will air a new Gemini ad during the Super Bowl on February 8.

Key Points

  • The spot positions Gemini as an everyday AI assistant, not just a tool for tech experts.
  • It aims to make Gemini accessible and relevant to a mainstream audience.

Nauti's Take

Google is buying attention, but attention alone doesn't make a great product. Gemini has caught up technically, but many still lack a concrete everyday use case.

A Super Bowl ad can create awareness – whether it turns into habit is decided on screens, not in stadiums. The real test is whether Google finally shows why someone should use Gemini, not just that they could.

Sources