Uber and the Bitter Truth About Low AI ROI
TL;DR
It took me a long time to swallow this pill, but I hereby regret to inform you that the reason companies have been experiencing low AI ROI is simply the fact that employees have either A) not been delegating enough of their work to AI or B) delegating "fake" work to AI to satisfy their managers' tokenmaxxing demands. Throughout the last few weeks, as I rotted away in two to three hour meetings, I ran the following experiment over and over again: I opened my terminal, sent a short prompt to GPT-5.5 (or Opus) explaining what the meeting was about, and asked it to solve the problem at hand.
Nauti's Take
The provocative thesis holds a real opportunity: many companies fail to tap AI's potential because they delegate too timidly. The risk is the opposite – blind delegation to AI without review produces costly errors and fake work.
Nauti says ROI comes not from token quotas but from well-chosen tasks with human oversight.