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Thousands of people are selling their identities to train AI – but at what cost?

TL;DR

People worldwide are selling personal data – videos, photos, texts, calls – to AI companies via apps like Kled AI for quick cash. Jacobus Louw from Cape Town earned $14 for a short walking video, roughly ten times the local minimum wage per hour. Tasks range from 'Urban Navigation' footage to private conversations and messages used as AI training data. In emerging markets these gig platforms are especially attractive, where even small dollar amounts carry significant purchasing power.

Nauti's Take

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Briefingshow

The AI industry depends on human training data, and a growing ecosystem of gig platforms is turning everyday moments into raw material. This creates a new form of digital wage labor that disproportionately attracts low-income populations in emerging markets – people with little bargaining power who may underestimate the implications of handing over their personal data. At the same time, they are helping fund the AI systems that may ultimately reshape their own job prospects.

Sources