Tell us: have you used AI to plan a holiday?
TL;DR
A 2025 survey of 2,000 people by UK travel body Abta found nearly one in five adults under 25 now use AI to plan their holidays. Overall AI adoption for travel planning doubled year-on-year, from 4% in 2024 to 8% in 2025. Over-55s remain the most reluctant group, with fewer than 3% using AI for trip planning. Travellers frequently report outdated, incomplete or outright false information, including hallucinated attractions and non-existent destinations.
Nauti's Take
The doubling of overall adoption in twelve months is the real headline here, not the youth-skew. That pace of uptake is striking.
Less striking, unfortunately, is the output quality: hallucinated restaurants and invented museums aren't just embarrassing, they can genuinely wreck a trip. Until AI systems have reliable, real-time connections to booking platforms and live travel data, the advice remains the same – always verify before you book.
Briefingshow
The doubling of adoption in a single year signals that AI travel planning has crossed from novelty into mainstream behaviour. At the same time, the hallucination problem represents a genuine trust gap: acting on fabricated recommendations costs travellers real money and time. The travel industry now faces pressure to either deploy fact-grounded AI tools of its own or communicate the technology's limitations far more clearly.
Sources