Tell us: have you used AI to plan a holiday?
TL;DR
A 2025 survey of 2,000 people by UK travel body Abta found nearly one in five adults under 25 now use AI to plan their holidays.
Key Points
- Overall AI adoption for travel planning doubled year-on-year, from 4% in 2024 to 8% in 2025.
- Over-55s remain the most reluctant group, with fewer than 3% using AI for trip planning.
- Travellers frequently report outdated, incomplete or outright false information, including hallucinated attractions and non-existent destinations.
Nauti's Take
The doubling of overall adoption in twelve months is the real headline here, not the youth-skew. That pace of uptake is striking.
Less striking, unfortunately, is the output quality: hallucinated restaurants and invented museums aren't just embarrassing, they can genuinely wreck a trip. Until AI systems have reliable, real-time connections to booking platforms and live travel data, the advice remains the same – always verify before you book.
Sources