Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru
TL;DR
Starbucks could eventually show you a personalized digital menu when you pull up to the drive-thru. During an earnings call on Thursday, Starbucks CEO Brian Niccol said the company is going to explore "experiences that recognize participating customers as they arrive, present personalized digital menus, and make payment more effortless," as spotted earlier by More Perfect Union.
Nauti's Take
For small teams, the first test is the recognition chain: Do consent, customer matching, data deletion, and a clean fallback work when identification fails? Starbucks should measure whether personalization actually speeds up ordering or simply adds more buying prompts to an already short interaction.
Without those numbers, the AI risks becoming an expensive interface layered over an operational problem.
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