‘Misogyny with a marketing budget’: UK AI firm accused of sexist advert
TL;DR
Narwhal Labs ad for ‘AI employee’ contains strapline: ‘She outworks everyone. And she’ll never ask for a raise’ A British AI company that recently secured millions of pounds of investment has been accused of running a misogynistic and sexist advertising campaign. The Advertising Standards Authority (ASA) has received at least seven complaints about the campaign by Narwhal Labs, which includes an advert depicting a woman next to the strapline: “She outworks everyone. And she’ll never ask for a raise.
Nauti's Take
Narwhal Labs turned an AI product launch into a PR disaster — and a genuinely important teachable moment. The backlash and ASA complaints show that the market will push back on framing AI as tireless, uncomplaining labor.
The deeper issue runs across the industry: many AI tools are implicitly marketed on stereotypes of disposable, demanding-free assistance, reinforcing labor-market biases rather than challenging them.
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