David Ellison says AI could be the ‘biggest creative unlock in modern history’
TL;DR
On Paramount Skydance's latest earnings call, CEO David Ellison said AI could be the biggest creative unlock in modern history and is likely to have a bigger impact on film production than CGI. He compared the moment to the arrival of CGI and digital compositing in the early 1990s, which made films like Jurassic Park and Terminator 2 possible. Ellison made the remarks in response to an analyst question about the company's AI outlook, as reported by The Verge.
Nauti's Take
When a studio CEO compares AI to the CGI leap, there is a real opportunity for smaller productions that could rarely afford expensive effects. The open question is what this means for jobs in VFX, editing and writing, and an earnings call is above all a pitch to investors.
Creatives should test the tools early, while unions and crews should push for clear rules on how studios use them.
Sources