OpenAI is sticking more ads in ChatGPT
TL;DR
OpenAI's latest ad format will put images of sponsored products and services on your screen. The ads, which OpenAI will begin testing in the US later this month, will "initially" appear when you generate images with ChatGPT, according to an announcement on Monday. The company first brought ads to ChatGPT in February. Until now, ChatGPT's ads only showed a company's name, logo, and a link to its product in a "sponsored" section beneath your chat.
Nauti's Take
For teams embedding ChatGPT into creative workflows, the separation between ad space and generated output becomes an assumption worth testing. Before rollout, check whether users confuse sponsored images with generated results and whether clicks, trust, or prompting behavior change.
The claim that ads do not affect answers currently rests on OpenAI’s own announcement.
Sources